About Us

Larson’s is a family-owned business that has been serving the needs of outdoor enthusiasts since the early ‘80s!

We have the gear you need to have fun on the snow and water, whether you ski, snowboard, windsurf or stand-up paddleboard -- and we don’t just sell the gear, we use it ourselves! That means we can give you advice about what equipment will be just right for you.

Our Philosophy

We believe that doing business with us should be easy. We want to help make the sports that we're passionate about available to anyone and everyone who would like to participate, whether you're a never-ever or a seasoned pro. It's why we value making gear available at every price point, from an $30 daily rental to a full ski set-up for $1500+ and everything in between. We follow common-sense business practices and believe in treating our customers the way we like to be treated when we're customers.

John Marriott - 1978

John Marriott - 1978

Head Honcho

  • Sport - Ski
  • Hometown - Arvada, CO
  • Favorite Mountain - Winter Park
  • Hobbies - Windsurfing, dirt biking, fishing, car building, home remodeling
Quinn - 2015

Quinn - 2015

Jack of all trades

  • Sport - Snowboard
  • Hometown - Evanston, IL
  • Favorite Mountain - Loveland
  • Hobbies - Climbing, live music
Paul - 2007

Paul - 2007

Shipping Manager

  • Sport - Ski
  • Hometown - Arvada, CO
  • Favorite Mountain - Copper
  • Hobbies - Restoring vintage bikes, photography, gardening
Jack - 2005

Jack - 2005

Your mom's favorite skier

  • Sport - Ski
  • Hometown - Arvada, CO
  • Favorite Mountain - Big Sky
  • Hobbies - Running, biking, cars
Jimmy - 2021

Jimmy - 2021

Computer Stuff

  • Sport - Ski
  • Hometown - Mendon, NY
  • Favorite Mountain - The Rathskeller
  • Hobbies - Gaming, lacrosse, The Columbine
Bernard - 2016

Bernard - 2016

Swiss Army Knife

  • Sport - Ski
  • Hometown - Boulder, CO
  • Favorite Mountain - Jones Pass
  • Hobbies - Trail running, outlaw country music, 13th Century European History
Aunika - 2020

Aunika - 2020

Best skier on the mountain

  • Sport - Ski
  • Hometown - Arvada, CO
  • Favorite Mountain - The Jane
  • Hobbies - Mtn biking, volleyball, road tripping, camping
Johnny - 2025

Johnny - 2025

Class Clown

  • Sport - Snowboard
  • Hometown - Summit County, CO
  • Favorite Mountain - Winter Park
  • Hobbies - Skateboarding, sports, the outdoors
Lex - 2024

Lex - 2024

Vibe Conductor

  • Sport - Snowboard
  • Hometown - Zumbro Falls, MN
  • Favorite Mountain - Steamboat
  • Hobbies - Skating, hunting, painting, river sits

Nick - 2018

Ski Gear

  • Sport - Ski
  • Hometown -
  • Favorite Mountain -
  • Hobbies -
Ted Shred - 2024

Ted Shred - 2024

The Boot MAN

  • Sport - Ski
  • Hometown - Chicago, IL
  • Favorite Mountain - Winter Park
  • Hobbies - Live music, camping, hiking
Becca - 2024

Becca - 2024

Permanent Intern

  • Hometown - Arvada, CO
  • Favorite Mountain - Copper Mountain
  • Hobbies - my cat, go kart racing, knitting, reading, camping, hiking
Rally Ally - 2022

Rally Ally - 2022

Arts + Crafts Manager

  • Sport - Ski
  • Hometown - Anchorage, AK
  • Favorite Mountain - Copper Mountain, CO
  • Hobbies - redbull, DoorDash, press on nails
Kevin - 2025

Kevin - 2025

The Stache

  • Sport - Ski
  • Hometown - Atlanta, GA
  • Favorite Mountain - Winter Park, CO
  • Hobbies - climbing, chickens, cooking
JP - 2008

JP - 2008

The Sole Guy

  • Sport - Ski
  • Hometown - Santa Rosa, CA
  • Favorite Mountain - Vail, CO
  • Hobbies - Kentucky Derby, Indy 500, skiing, hiking, camping
Danila - 2021

Danila - 2021

Shop Boi

  • Sport - Ski
  • Hometown - Thornton, CO
  • Favorite Mountain - Powderhorn, CO
  • Hobbies - growing mushrooms, riding bikes, listening to bad music
  • Sport -
  • Hometown -
  • Favorite Mountain -
  • Hobbies -
  • Hometown -
  • Favorite Mountain -
  • Hobbies -

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